medium format
Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P
Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens
Phase One Launches the XT – A Small “Travel Ready” Medium Format Field Camera for $57,000
Phase One wasn't about to be left behind with all the other brands making new camera announcements recently! Today they announced the new XT system - A portable field camera for the creative who needs BIG power with a small footprint!
Laowa 17mm Ultra-Wide Lens Arriving For Fuji GFX Medium Format | Why This is A Big Deal
That's 13.5mm to you, full-frame! Oh, and it's only $1199...
Venus Optics Announces Worlds Widest Rectilinear Lens for Fujifilm GFX – Laowa 17mm f/4 Zero-D
Venus Optics brings its 4th member of the Laowa “Zero-D” product line-up with the 17mm F/4 lens.
Fujifilm’s New GFX 50R | The Medium Format Rangefinder We’ve Been Waiting For
If you have been following the rumors for the last several months now then you should not be surprised by ...
Hasselblad X1D Review | It’s Less Mr. Sulu & More Captain Kirk
The X1D has emerged from the restrictive Chrysalis of its troubled youth into something that will make you feel special.
Hasselblad Launches A Brand Store & Experience Studio in NYC
Ever wanted to shoot with and spend time with a Hassy? Here's your chance.
Hasselblad X1D Now Highest Rated Camera On DxO Mark | Score: 102
Who is really surprised?
Pentax 645Z On Sale | Medium Format For $1k Less Than A Nikon D5
Want to shoot medium format? This is about the least expensive way to do it.
Is This Really How Nikon Views Other Camera Brands & Their Customers?
Nikon is in need of some good press. But is it warranted?
