e-mount
There’s Zeiss Lenses & Sony/Zeiss Lenses, So What’s The Difference?
Zeiss is known for amazing optics and Sony for amazing electronics, their union has proved a huge success in photography but here are how the pure Zeiss lenses differ from the Sony/Zeiss lenses.
Zeiss Officially Announces Loxia Line of Full Frame Mirrorless Lenses
We told you that they were coming, we even showed you what they would look like, and today, Zeiss made it official by announcing their Loxia line of lenses. As expected, the two lenses are a 50mm F/2 and a 35mm F/2.
50mm f/0.95 Full Frame E-Mount Lens Is Lustworthy
The first ultra-fast full frame E-mount lens shot on the A7, and what it produces, coupled with the ease of shooting ability of the A7, makes it an object of lust.
Bespoke or Bling? $5,000 Hasselblad Lunar Rebrands Sony NEX-7
One of Hasselblad’s claim to fame is being the first camera NASA used in their lunar exploration. To pay homage and as the first step of its new partnership with Sony, Hasselblad introduced the Lunar, a $5,000 bespoke mirrorless camera with the innards of a Sony NEX-7. Taking a page from the coachbuilding industry in the automotive world (Zagato as an example), Hasselblad’s Lunar can be fitted with a variety of exotic materials, from carbon fiber and precious metals to Italian leather and rare wood.