Hasselblad Releases 1.21 Firmware and Widest Lens Yet, XCD 21mm f/4

Over the last year, Hasselblad has been releasing firmware updates for the X1D that continue to elevate the camera among its competitors. In the last 8 months alone the mammoth-sized mirrorless has added features such as Touch-pad selection AF point, an electronic shutter option, and Selectable Crop Modes. Now Hasselblad has released the 1.21 Firmware … Read more

Novoflex Announces Full Frame Lens Adapters For Hasselblad X1D

Photographers looking to get into the market of shooting with a top of the line mirrorless medium format camera system will now have the option of making the transition with their full frame lenses. Novoflex has announced their newest lens adapters for the esteemed Hasselblad X1D, providing a larger variety of lens options for the … Read more

Hasselblad Announces the Winners of the 2018 Masters Awards | Meet The New Brand Ambassadors

Talk of brand ambassadorship has been a heated subject for debate in recent months as to whether there is an honest and fair representation. Instead of approaching photographers who are already in the public eye and have a vast following to join forces, Hasselblad does things a little differently and it is refreshing. Since 2008 … Read more

Hasselblad Announces Firmware 1.19 Update for X1D-50C | The Good Keeps Getting Better

In what may have felt like an eternity plus a fortnight for an anxiously awaiting customer base, Hasselblad has released the newest firmware update for the beloved X1D-50C. Hasselblad is notorious for choosing to forego risking quality control by rushing to market and instead takes the time to do things well. Good things do in … Read more