Fuji Firmware Updates | X-Pro2 Gets 4k, Tethering, And A Little Something For X100F, X-T20, X-T1

Fujifilm, famous for their consistent ‘kaizen’ updates that keep their cameras freshly interesting, has released a new batch of updates, and the winners this time around are X-Pro2 owners. The cameras included in this most recent round of firmware updates are the X-Pro2, X100F, X-T20, and X-T1. The big exciting news is that will have … Read more

Medium Format VS DSLR & Mirrorless In Architecture Photography

It wasn’t long ago that digital medium format was a mythic beast, out of reach for all but those who were wealthy enough to drop as much cash as they would for a new car on a new camera or photographers who were shooting jobs where they could bill the client for expensive rentals. With … Read more

Laowa Brings Perspective Control to Sony E-mount with the Magic Shift Converter

The engineers and designers over at Venus Optics make no shortage of waves in the photographic community. Venus Optics, the Chinese maker of the Laowa lens brand, not only has a perspective-expanding 15mm 1:1 macro lens, a 12mm (close to) zero-distortion wide-angle lens, and Magic Format Converter for the Fuji GFX system; they are adding … Read more

Adobe Lightroom & ACR Update Brings Sony A9 Support Along With Batis & Lumix Support

Despite the fanfare surrounding the Sony A9, it seems the Adobe Update to Camera Raw and Lightroom which finally brought support for it went largely unnoticed, but alas, it is here. When the A9 was released not long ago it was, as is the case with most new cameras, difficult to really judge its raw … Read more

A Digital Instax? All About Fuji’s New Hybrid Instax Square SQ10

Yesterday we informed you of what’s new in the world of Fujifilm, but their fresh announcement detailed one item that is surely deserving of a post of its own. That item is the new Instax Square SQ10, and it’s an Instax camera like the world has never seen. For starters, it’s a hybrid digital/analog camera. … Read more

Hasselblad Announces Four New Lenses for the X1D

The traction Hasselblad gained when they released the X1D-50c, the world’s first compact mirrorless medium format camera, was quickly lost when Fuji announced their similar specced offerings for almost $2500 less. Today, hot on the heels of Fujifilm’s release of the Fujifilm GFX 50s, Hasselblad announces four new lenses. [RELATED: 3 Reasons Why Fuji Failed With … Read more

Stockpile of New Fujifilm GF670s Found In B&H Warehouse For Sale

Last updated: Jan 24th 11:15am There’s been a bumper crop of interest in all things film over the last two years, and from all angles it would appear that the momentum behind it only grows more forceful each day. I mean, for the past two Christmases this Fuji Instax has been the dark-horse hero of … Read more