Fujifilm’s New GFX 50R | The Medium Format Rangefinder We’ve Been Waiting For

If you have been following the rumors for the last several months now then you should not be surprised by Fujifilm’s announcement today of the GFX 50R. This release is notable not only for the camera’s gorgeous rangefinder-style design but also for its incredibly affordable (by Medium Format standards) price. In a world where most … Read more

Medium Format Landscape Photography | Kai Wong Tests The Fujifilm GFX 50s

The GFX 50s from Fujifilm is one of those cameras that has changed the mirrorless landscape. The “fuller frame” sensor offers an effective capturing area 0.79 times larger than the more ubiquitous 35mm full frame that can be found on most upper-level DSLRs. The GFX 50s is loved by some, disliked by others, and even more … Read more

New Lens Adapters for the Fujifilm GFX Include a Contax 645 AF Adapter

The Fujifilm GFX  (along with the Hasselblad X1D to some extent) sits in a particularly awkward position than other mirrorless systems. When a new mirrorless camera hits the market those photographers who are the early adopters of the system usually rely on existing vintage and modern lenses to fill gaps until native ones become available. [REWIND: LAOWA MAGIC FORMAT CONVERTER | … Read more

Laowa Magic Format Converter | Adapt Full Frame Lenses For The Fujifilm GFX Without Cropping

Laowa has a habit of making weird and wonderful lenses, like their 15mm f/4 Macro Lens, and the new Magic Format Converter for the Fujifilm GFX is no exception. The Fujifilm GFX 50s is a weird little beast; combining the pitfalls of a full-size DSLR (namely size and weight) and a mirrorless camera (slow auto-focus, terrible … Read more

FujiFilm GFX50 To Get 3rd Party Fast Primes – 65mm 1.4 & 85mm 1.2

A major challenge for any new camera system is to provide affordable lenses to convince enough people to buy into that system. Camera bodies represent a substantial investment on their own, especially medium format bodies, and only providing expensive lenses fortifies the barrier to system adoption. Fuji’s new GFX Medium Format System faces this problem … Read more

Comparing The Fujifilm GFX 50S To The Hasselblad X1D | At First Glance

In a way-too-early comparison between the newest medium-format kids on the block, we take a look at the Hasselblad X1D and just announced Fujifilm GFX 50S. Body Type The Hasselblad X1D sports a sleek rangefinder-style mirrorless body weighing in at 725g, making it  lighter than the Canon 5D Mark IV and Sony A99II. While we don’t … Read more

Fuji Officially Releases First Digital Medium Format Camera | GFX 50s

As rumored and speculated endlessly these past weeks, Fujifilm is getting back into medium format with its first medium format digital camera: The GF 50S. It’s worth noting that Fujifilm created an all new “G mount” that will eventually include zooms to go along with high-quality prime lenses. The G Mount has a short flange … Read more

Nature & Landscape Photography Cameras – The Complete Guide (Updated)

Outdoor & Nature photography is a broad category that can range from landscapes & seascapes to wildlife, or even flowers and bugs and other flora or fauna. Some nature photographers are practically photojournalists, documenting the life and behavior of a wild animal, and other nature photographers are purely interested in creating fine art imagery. With … Read more