Pye Jirsa

Photographer | Educator | Author | Business Strategist

Pye Jirsa is a Southern California based photographer and educator known for transforming complex creative and business topics into intuitive, practical learning systems. Across his work, Pye integrates principles from psychology, behavioral science, and over a decade of real-world entrepreneurial experience building scalable brands in the photography and education space. His instruction philosophy centers on clarity, structure, and simplicity — the belief that world-class results come not from complexity, but from clean frameworks that make mastery consistent and repeatable.

Pye is the co-founder of SLR Lounge, co-creator at Visual Flow Presets, and an innovator behind AI-driven editing solutions for photographers. His workshops and training systems have guided more than 20,000 creatives and entrepreneurs since 2008, blending craft mastery with sales strategy, brand positioning, marketing psychology, and leadership — all with a focus on ethical, premium service delivery.

Over the course of his career, Pye has photographed more than 300 weddings, co-founded a multi–million-dollar photography studio, taught over 10,000 enrolled students in SLR Lounge Education, and been recognized as a Profoto Legends of Light. He has presented on stages such as WPPI and PPA, served as an educator for CreativeLive and Fstoppers, worked as a MagMod ambassador, and consulted for major brands including Canon — all of which underpin his authority as one of the leading voices in modern photography education and business training.

• Great education should feel intuitive, structured, and immediately useful.
• Simplicity is not a reduction of value — it’s a multiplier of clarity and execution.
• Craft without confidence fails; confidence without skill collapses — both must scale together.
• Premium brands win by positioning, consistency, communication and conviction, not discounts.
• Images are the start of the story, not the end — post-production, AI, and narrative intent matter equally.

SLR Lounge Premium

Pye is the founder of the training architecture behind the SLR Lounge educational library. His curriculum spans lighting, posing, editing, studio workflows, wedding systems, sales psychology, and scalable business strategy. His courses inside SLR Lounge include full workshop builds, plug-and-play workflows, coaching systems, and the strategic foundations behind some of the most trusted training programs in the photography industry.

10K for 2K Mentorship Program

The 10K for 2K Mentorship is Pye’s flagship business acceleration program for photographers who can already create strong work, but struggle with consistent leads, pricing conviction, and high-ticket sales. The program delivers a mentorship experience typically valued at $10,000 for a fraction of that cost, with a curriculum built around practical psychology, premium brand positioning, and repeatable launch and sales systems.

Hundreds of photographers who have gone through the program now consistently earn $10K+ per month, with many reaching that milestone within 90 days. Alumni have gone on to build six-figure studios, launch education brands of their own, and create sustainable, values-driven businesses — using the same frameworks Pye teaches inside 10K for 2K.

At the core of the mentorship are Pye’s proprietary frameworks, including the WAVE Sales Method and the CAMP Framework for photographers, which give students clear, step-by-step structures for communication, lead nurturing, closing, and client experience — without resorting to high-pressure tactics or discount-driven marketing.

Pye delivers free education across multiple major creative platforms, focusing on inspiring photographers and making advanced techniques, especially flash and lighting, more approachable.

• SLR Lounge Channel – Workshops, business psychology, lighting & editing.
• Adorama – Mastering Your Craft, cross-discipline creative training.
• MagMod – Flash & creative lighting education.

Pye publishes long-form educational content and training on psychology-driven creative mastery, premium service delivery, visual science, photography workflows, and business strategy for creatives:

• SLR Lounge Articles – Foundational photography & business education
• Fstoppers – Workshops, tutorials & creative frameworks
• Adorama Blog – Post-production, light science & creative business strategy

Visual Flow Presets

In 2019, Pye co-created a new lighting-based post-production system with DVLOP called Lighting Condition Based Development. These presets are continuously refined, field-tested, and built for photographers who want fast, consistent, explainable results without sacrificing quality. They remain a cornerstone of Lightroom workflows for professionals who want a reliable base image pipeline before moving into final creative decisions.

Impossible Things AI Editor

Pye also builds AI-driven editing tools designed to enhance productivity without compromising brand quality. His AI systems emphasize speed, transparency, and real-photographer decision logic — especially for high-volume culling and selection, derivative artwork, and human-augmented automation inside Lightroom Classic.