Jay Cassario

Jay Cassario Leica Photographer

Real Lens Flare – Done The Right Way

J. Cassario

For those who know me or follow my work, you know this article is one that has been a long time coming. If you don't know, I'll just tell you. A good artistic sun flare is my jam.

Creating Artistic Portraits Using A Tilt-Shift Lens

J. Cassario

Simply put, a tilt-shift lens is a lens that tilts and shifts, and throws the focus plane off. Sounds interesting, but what is the purpose, and how, or why would you use a lens like that?

Synology DS1618+ Review by SLR Lounge

Synology DS1618+ 6 Bay NAS Review – Professional Grade Backup Solutions Have Never Been This Easy

J. Cassario

The DS1618+ from Synology puts a professional grade backup solution in an easy, affordable, and flexible package that both beginners and experts will love.

Create Fake Flares with Flash (And No Sun)

J. Cassario

Wondering how to re-create lens flare with off-camera flash? These tips will help you achieve that look!

Data Backup | The 3-2-1 RULE & Why You Need To Implement It Now

J. Cassario

As photographers, the geeky tech side of backup and file storage isn’t always at the top of our list of exciting or fun things to take care of. With that being said, don't wait until disaster hits to implement a solid backup solution.

4 Reasons to Donate Your Time for Nonprofit Photography

J. Cassario

Any professional photographer will tell you, the more you shoot, the better you get. You’ve heard it time and time again, and that couldn't be truer when starting up a photography business. Working with clients and learning how to interact with them takes time. Whether its posing, working with large groups of people, or simply just the social aspect of learning how speak to people while having a camera to your face…takes practice. The problem is that practicing these things can be difficult as you sit at home staring at all your nice pretty camera equipment, but no one to practice on.

The Photographer’s Struggle | Live Life Through The Lens Or Without The Camera

J. Cassario

How many of you have struggled with the decision to always bring your camera or leave it at home to enjoy life without it?

The Importance of Making Your Clients Your Biggest Fans [My Personal Story]

J. Cassario

My mother was a wedding photographer and when she passed away unexpectedly, something she said to me has always played a big role in how I handle my wedding photography business to this day.

3 Reasons Why I Moved Into A Studio And Maybe You Should, Too

J. Cassario

Two years ago, on this very day, I published an article on how a studio can help your wedding photography business. Today I have my own, and it was the best decision I could have made. Here's why...

Pixifi – Software To Streamline Your Studio

J. Cassario

When I started my photography business 4 years ago, learning how to keep track of everything was the biggest struggle.

5 Reasons Partnering With Your Direct Competitor May Be The Best Business Decision

J. Cassario

In a time where separating yourself from your competition and standing out is more important than ever, thinking outside the box and trying new things can be crucial in doing just that.

The ONA Bowery – A Stylish Bag That Can Also Take A Beating

J. Cassario

Writing a bag review can be a lot like writing about your favorite pair of jeans, or your favorite pair of dress shoes; subjective at best. Personal taste can play a big role in choosing a camera bag, especially when it comes to ONA bags. Here are my real world thoughts of the ONA Bowery.

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