Instagram is mutating, evolving, and part of that means a change of feature-set is always on the horizon . Since last fall the imaging behemoth has been rather steadily adding both features for entertainment and for functionality, and if their numbers are any evidence to the matter, they’re doing well. This latest feature-add is the ability to organize and create collections within saved posts, and looks set to make Instagram even more of a tool for creatives.

“Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection out of your existing saved posts. Tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add.

You can find your collections on the saved posts tab on your profile. Just like all saved posts, your collections are private — only you can see them.”

The benefit of this is rather an obvious one, because it’ll allow for the collection, search, reference, and organization of images which can be used for inspiration boards, and almost all the rest that we do with Pinterest. The stark difference in this instance is it appears you can’t share those collections, and that makes it less useful than Pinterest in a rather important aspect.

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We know that Instagram stories have become a resounding hit and have surpassed Snapchat in daily active users (something around 200 million to 161 – as per Snap’s IPO data), and it’s important to note that this feature was ‘borrowed’ from another social media platform which it has, in a sense, beat at its own game. This means, essentially, that one of Instagram’s greatest successes came from adopting the core feature of another platform, and while IG has been plucking some creative genius from Snap, the newest platform in its line of sight is Pinterest and perhaps we can expect a similar result.

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection out of your existing saved posts. Tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add. You can find your collections on the saved posts tab on your profile. Just like all saved posts, your collections are private — only you can see them. Since we introduced the ability to save posts last December, 46 percent of Instagrammers have saved at least one post. Whether you want to plan your next day trip, revisit your favorite artists’ illustrations or always have some animal videos on hand, collections can help you keep track of the posts you want to remember. To learn more

about save collections, check out help.instagram.com. This update is available for iOS and Android in the Apple App Store and Google Play as part of Instagram version 10.16.

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Source: Instagram