Fujifilm just announced the Fujinon XF50mm f/1.0 R WR lens, the world’s first f/1.0 autofocus lens for mirrorless cameras. At its maximum aperture of F1.0, photographers can achieve a unique aesthetic with extremely narrow depth-of-field and smooth bokeh.

“We’re really excited about the XF50mmF1.0 R WR,” said Victor Ha, senior director of marketing and product management for the Electronic Imaging Division of FUJIFILM North America Corporation. “Not only is it the fastest interchangeable lens Fujifilm has ever produced, but it’s also an incredible tool for visual storytellers to use in telling their stories because its autofocus can achieve critical focus at very shallow depth of fields.”

In the competitive field of mirrorless cameras, the new frontier for all of the major camera makers, the XF50mm F/1.0 is generating a lot of hype for Fujifilm. But will this be enough to set it apart from Nikon, Sony and Canon’s upcoming lens lineup?

XF50mm F1.0 Primary Features

  • Price Point – $1,500 USD.
  • The expected Release Date – fall of 2020.
  • Lens type Prime lens
  • Max Format size APS-C / DX
  • Focal length 50 mm
  • Image stabilization No
  • Lens mount Fujifilm X
  • Maximum aperture F1
  • Minimum aperture F16
  • Aperture ring Yes
  • Number of diaphragm blades 9

XF50mm F1.0 Preorder Options

Images of Fujifilm XF50mm F1.0

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Full Fujifilm XF50mm F1.0 Press Release

Heralding a new age of portrait photography: FUJINON XF50mmF1.0 R WR Lens
Introducing the world’s first F1.0 lens with Autofocus*1

Valhalla, N.Y. – September 3, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of the FUJINON XF50mmF1.0 R WR Lens (hereafter “XF50mmF1.0 R WR”), the world’s first autofocus lens with a maximum aperture of F1.0, designed for mirrorless cameras. The XF50mmF1.0 R WR is the 35th interchangeable lens for the lineup of X Series digital cameras.

“We’re really excited about the XF50mmF1.0 R WR,” said Victor Ha, senior director of marketing and product management for the Electronic Imaging Division of FUJIFILM North America Corporation. “Not only is it the fastest interchangeable lens Fujifilm has ever produced, but it’s also an incredible tool for visual storytellers to use in telling their stories because its autofocus can achieve critical focus at very shallow depth of fields.”

XF50mmF1.0 R WR Features:

Achieves an Incredibly Shallow Depth-of-Field

The XF50mmF1.0 R WR consists of 12 lens elements in nine groups and also contains one aspherical element and two extra-low dispersion (ED) elements to achieve optimum control of spherical aberration. Used at or near to its maximum F1.0 aperture, XF50mmF1.0 R WR can produce an astonishingly narrow depth-of-field. Its precision-engineered, rounded diaphragm produces large, smooth bokeh for a professional look. Use this new power in selective focus to keep only the subject’s eyes in focus and to create captivating, close-up character images. “But it’s not just for portraits,” said Ha. “Take this lens out onto the street or into a lifestyle session and you’ll turn cluttered locations into clean backdrops with unrivaled subject separation.”

More Options in Low-Light Conditions

The very wide, maximum aperture on XF50mmF1.0 R WR means there are more options when it comes to making images in low-light conditions. At night, or in darkened interiors, XF50mmF1.0 R WR offers the widest apertures yet seen on an XF Lens, allowing more light to be drawn in when capturing your image. The FUJINON XF50mmF1.0 R WR lens also easily achieves fast shutter speeds that freeze movement and keep ISO settings lower for detail-rich results. Alternatively, combine high ISO settings with the F1.0 aperture for incredible versatility and use in other low-light applications like astrophotography.

World’s First F1.0 Autofocus Lens for Mirrorless Cameras

As the world’s first autofocus F1.0 lens made for any mirrorless system, including full-frame, XF50mmF1.0 R WR brings more light to the sensor than any previous XF lens, making it possible for the autofocus to operate on FUJIFILM X-Pro3 and X-T4 cameras at -7EV luminance level. Leaving behind a previous limit of -6EV luminance level with other XF lenses X Series users now have fast and precise low-light autofocus, even in near-darkness. With the added benefits of on-sensor Phase Detection Autofocus (PDAF), Face/Eye AF and a powerful DC (direct current) motor, precise and fast autofocus at shallow depths of field is now also a possibility.

120° of Precise Focus

To make the most of its super-shallow depth-of-field, focusing must be precise. As a result, XF50mmF1.0 R WR has a focus ring that has been designed to be more accurate than any previous XF Lens. This makes it possible to adjust the focus from the minimum focusing distance to infinity very precisely. For this, XF50mmF1.0 R WR uses 120° of rotation in its focusing ring to let you focus manually with minimal error – and to achieve accurate focus when using your X Series camera’s Focus Peaking and Focus Assist modes. The 120° of rotation also makes autofocus movements notably precise and deliberate, while the lens’ engineering is designed to minimize focus shift effects during image making.

Lightweight, Durable, Weather-Resistant Design

Despite being a fast, F1.0 lens, XF50mmF1.0 R WR is a lens you can use to make amazing pictures almost anywhere. Measuring 4.07in (103.5mm) long and weighing 1.86 pounds (845 grams), the lens is still quite compact and portable. Like all other weather-resistant XF Lenses, it is sealed in 11 locations to protect against moisture and dust, as well as being capable of use in temperatures down to 14°F (-10°C). When allied to a similarly specified, weather-resistant X Series mirrorless digital camera body, XF50mmF1.0 R WR lets you make unique images in the toughest environments.

Pricing and Availability

The XF50mmF1.0 R WR lens is expected to be available in Fall 2020 at manufacturer’s suggested retail prices of $1,499.95 USD ($2,000.00 CAD).

For more information, please visit https://fujifilm-x.com/en-us/products/lenses/xf50mmf1-r-wr/.

*1 Among interchangeable lenses for mirrorless digital camera systems as of September 3, 2020, according to Fujifilm data

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America
Corporation, consists of five operating divisions and one subsidiary company. The Imaging
Division provides consumer and commercial photographic products and services, including:
photographic paper; digital printing equipment, along with service and support; personalized
photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras
and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses,
and content creation solutions, and the Graphic Systems Division supplies products and
services to the graphic printing industry. The Optical Devices Division provides optical lenses for
the broadcast, cinematography, closed circuit television, videography and industrial markets,
and also markets binoculars and other optical imaging solutions. The Industrial and Corporate
New Business Development Division delivers new products derived from Fujifilm technologies.
FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in
Canada.
For more information, please visit www.fujifilm.com/us/en, go to www.twitter.com/fujifilmus to
follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to like Fujifilm on
Facebook.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range
of global industries by leveraging its depth of knowledge and fundamental technologies
developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to
the various fields including healthcare, graphic systems, highly functional materials, optical
devices, digital imaging and document products. These products and services are based on its
extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For
the year ended March 31, 2020, the company had global revenues of $21 billion, at an
exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental
stewardship and good corporate citizenship. For more information, please visit:
www.fujifilmholdings.com

Intro Video for the Full Fujifilm XF50mm F1.0