There are few things photographers can find to agree on, and a vast ocean of things about which we disagree. Like the great dividing subjects through the history of mankind – light or dark beer, under vs over toilet paper rolls, Tomcats vs Hornets, and Jason Mamoa vs Blake Shelton – the choice of favorite lens is a choice that puts you on either side of a line in the sand.
Regardless of what side you’re on, if sales, page views, comments, discussions, variety, bar-brawls and divorces are any indication, your favorite falls into only one of 4 beautifully difficult choices: 35mm primes, 50mm primes, 85mm primes, and 24-70mm.
The question is, which side are you on?
Well, whatever the choice may be, we’ve gone through to find the primary of each of those lenses currently on sale this holiday season, and here is the list of, arguably, the most versatile lens of them all – the venerable 24-70mm zoom lenses.
*List is a selection of primary 24-70mm zomms (& equivalent focal length) lenses currently on discount
[REVIEW: Sigma 24-70mm Art Review | Formidable or Forgettable?]
Canon
[REVIEW: Canon 24-70mm f/2.8L Mark II Final Review]
Canon EF 24-70mm f/2.8L II USM Lens – $1,699
Tokina AT-X 24-70mm f/2.8 PRO FX Lens for Canon EF – $849
Tamron SP 24-70mm f/2.8 DI VC USD Lens for Canon – $1,099
Nikon
Nikon AF-S NIKKOR 24-70mm f/2.8E ED VR Lens – $2,196
Tamron SP 24-70mm f/2.8 DI VC USD Lens for Nikon – $1,099
Tokina AT-X 24-70mm f/2.8 PRO FX Lens for Nikon F – $879
Sony
[REVIEW: Sony Zeiss 24-70mm F/4 ZA OSS | Review]
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens – $1,098
Tamron SP 24-70mm f/2.8 Di USD Lens for Sony Cameras – $1,099
Fujifilm
 – For the Fuji and Olympus it’s the closest approximation to a 24-70 35mm equivalent
Fujifilm XF 16-55mm f/2.8 R LM WR Lens – $1,049
Olympus
Olympus M.Zuiko Digital ED 12-40mm f/2.8 PRO Lens– $799
