Hasselblad Heroines Returns For A 3rd Year of Celebrating Remarkable Female Talents

Hasselblad Heroines 2021 SLR Lounge

Kicking off its third year of Hasselblad Heroines, Hasselblad continues to celebrate the achievements of female photographers around the world. Starting on International Women’s Day on 8 March 2021 is this year’s first Hasselblad Heroine Flora Borsi. Through weekly spotlights over eight weeks, each Heroine will share their experiences in their career, challenges in the … Read more

Healthcare Workers Honored by Hasselblad Ambassadors Cooper & Gorfer

Hasselblad Honors Healthcare Workers Cooper Gorfer SLR Lounge

Sweden-based Hasselblad Ambassadors Cooper & Gorfer embarked on a new piece, Delirium, that embodies the Covid-19 pandemic, capturing the constant struggle of healthcare workers fighting through this historical tragedy. Beautifully reminiscent of the frontlines of an epic Renaissance battle, the soldiers consisting of nurses, doctors, physiotherapists and anaesthesiologists grapple with handling symbolic comatose patients in their quest to save them.

Hasselblad’s Smallest Medium Format Body Ever, The 907X 50C Now Available

Hasselblad 907X 50C Now Available SLR Lounge

Introduced as a concept in June 2019 and now available to purchase, the 907X 50C mirrorless medium format digital camera is comprised of the modernized CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic legacy and future into one system.

Hasselblad Launches A New Underwater Housing Solution From Aquatech For The X1D II 50C

Aquatech Underwater Housing Launched for Hasselblad X1D II 50 C SLR Lounge

The reaches of Hasselblad cameras now go further and deeper with its collaboration with AquaTech in their new REFLEX Water Housing. The upgraded build culminates 20 years of design and field testing and is the first in a new series. Weighing 1.6kg (3.52 lbs) and waterproof down to 10 meters (33ft), the highly portable REFLEX … Read more

Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P

Hasselblad XCD 4 45p SLR Lounge 2000x1333

Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens

Hasselblad Launches The 907X Special Edition To Celebrate 50 Years On The Moon

Hasselblad has announced a special edition 907X with CFV II 50C digital back to commemorate the 50th anniversary of it’s part in the Apollo Moon landing mission!

Hasselblad XV Lens Adapter Announced For Hasselblad X1D

Hasselblad maintains its steady position in the mirrorless arms race by the continual adding of functionality to the medium format X1D. Lens adapters such as the Novoflex and Fotodiox have made it possible to combine glass from other manufacturers such as Canon, Nikon and Leica with the esteemed capabilities of the X1D, and now Hasselblad … Read more